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About
Develop expertise in crafting effective business cases with the APMG Better Business Cases Foundation and Practitioner course. Based on the internationally recognised UK government Five Case Model, this course provides you with the skills to create well-justified, strategically aligned, and financially sound proposals for projects and investments.
Gain in-depth knowledge of the Five Case Model’s key components - Strategic, Economic, Commercial, Financial, and Management Cases - and learn to communicate the value of structured business cases with confidence. The Practitioner level takes your learning further, offering hands-on exercises and case studies to help you tackle real-world challenges and deliver results with clarity and precision.
Gain expertise to:
- Use the Five Case Model to create structured, evidence-based business cases aligned with organisational goals.
- Assess investment options, manage risks, and ensure value for money.
- Develop persuasive cases that secure stakeholder support and funding.
- Apply knowledge through practical exercises and real-world case studies.
Who is it for?
Perfect for those involved in writing, evaluating, or approving business cases, this course equips you to create evidence-based cases that secure stakeholder support and funding. Ideal for professionals in project planning, finance, policy, or procurement across both public and private sectors.
Please note the APMG™ study book will be included in the course price and be provided to you as a hardcopy.
APMG is a trade mark of the APM Group Limited. All rights reserved.
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Got Questions? We’re Here to Help!
Is the APMG Better Business Cases Foundation & Practitioner course suitable for beginners?
Yes, the first 2 days of this course provides foundational knowledge and the last 2 days allow you to apply the model in practice and develop comprehensive business cases.
What is the difference between the Foundation and Practitioner levels?
The Foundation level introduces the principles, structure, and purpose of the Five Case Model, focusing on understanding its basics without delving into detailed application. The Practitioner level builds on this foundation, teaching participants how to apply the model in practice to develop robust, comprehensive business cases. Completion of the Foundation course is required to take the Practitioner exam.
What is the purpose of the APMG Better Business Cases Foundation and Practitioner courses?
The courses are designed to help professionals develop structured, evidence-based business cases using the Five Case Model. The Foundation course provides an introduction to the model, while the Practitioner course focuses on applying it to real-world scenarios. Together, they enable participants to create and evaluate business cases that are strategically aligned, financially justified, and effective in securing stakeholder support.
What is the Five Case Model?
The Five Case Model is a structured framework for creating business cases, encompassing five components: the Strategic Case, Economic Case, Commercial Case, Financial Case, and Management Case. Recognised as a best-practice approach, particularly for public sector projects, it ensures that business cases are thorough, well-justified, and capable of gaining investment and stakeholder approval.
What support materials are provided during the course?
You will receive study guides, reference materials on the Five Case Model, case study examples, and practice questions to prepare for exams. These resources reinforce learning and serve as practical tools for use in professional roles after training.